Snickers 36 Hour Live Stream

A 36 HOUR CELEBRATION OF A SUPER BOWL COMMERCIAL

For Super Bowl 51, Snickers was airing a live commercial. That’s insane. So, we kicked things off with something equally insane…a 36 hour live stream from the set, featuring Adam Driver, Betty White, NFL stars, WWE wrestlers, YouTube influencers, and tons of other less famous people. The result? Very little sleep and some of the most fun I’ve had in my career.

Client: Snickers          Agency: BBDO NY          Role: Copywriter