priceline.com

PRICELINE.COM

When you work on a travel site, you’re inevitably going to be asked to write some hard hitting, direct response TV spots full of deals and fancy graphics. We took the opportunity to have some fun with it, creating a parody of your traditional spokesperson in front of deals, (cough, Trivago guy, cough). In these spots, Kaley Cuoco explains the great savings from priceline, while her computer counter part steals the show.

Client: priceline.com         Agency: BBDO NY          Role: Copywriter