Pepsi + Empire



When Pepsi became an official sponsor of the 2nd season of FOX’s hit show, “Empire”, the brand challenged us to blur the lines of entertainment and reality. Working closely with Pepsi brand teams and Empire’s writers, we created a 3-episode story arc where main character—Jamal Lyon—is asked to become Pepsi’s next iconic star. What could have easily been just an in-show placement, turned into Pepsi becoming a vital part of the show, laddering up to a 60 second spot, starring Jamal, that capped off the storyline and integration. 

CLIENT: Pepsi & Fox      AGENCY: BBDO NY      ROLE: Copywriter

HONORS: Cannes Bronze, 4A’s Partnership Award, Effie Awards Shortlist