Oakheart Spiced Rum
ALL IN. ALL HEART.
Our challenge was to rebrand Oakheart Spiced Rum to appeal to football fans. Rather than creating a campaign centered in the sport, we focused on the camaraderie around the game. The guys who give their all for each other, every Sunday. The ones who smoke brisket 8 hours before the game, double fry each and every wing, and serve rum over light beer. Because at the end of the day it’s not about them, it’s about the man next to them.
Client: Bacardi Agency: BBDO NY Role: Copywriter
Photography by RJ Shaughnessy.