Kids Foot Locker

THE NEW KID IN TOWN

Kids Foot Locker wanted a heart warming holiday series. So, the idea was to find kids around the country who just moved to a new city and help them explore. Once we found our kids, we introduced them to other people new in town…who just happened to be recently traded NBA superstars. Together these “new kids” bonded over the hardships of moving while having an epic day together.

Client: Kids Foot Locker          Agency: BBDO NY          Role: Concept Development & Copywriting