WE ARE THE GOOD WE MAKE
Quaker is one of the most well known brands in the world, but they’ve never stood for anything deeper than oatmeal. So, we created their first unified global platform. The idea was to remind the world, wrapped up in hate and unrest, that it’s up to us to go out and create some good. That lead to a long-form launch film that shows how sharing a simple gesture can inspire others to do good. The film garnered roughly 40 million views on Facebook and YouTube, and a crazy amount of positive chatter.
Client: Quaker Agency: BBDO NY Role: Copywriter